It all started at a pro Canadian football game way back in 2004.
Talking between plays, two proudly Canadian brothers, Andrew and James Drayson, couldn't help but notice a gap in the marketplace. There were plenty of copycat products around, but where was the great-tasting, all-Canadian energy drink? Canadians needed an energy drink they could call their own. With that, the dream of "Canada's Energy Drink" was born.
No investors. No consultants. No downtown office with a view. Just two brothers looking to disrupt the energy drink market with an all Canadian brand repping the Great White North loud and proud.
Focus groups were soon conducted, and the Canadian-inspired energy drink, Beaver Buzz, received a passionate and overwhelming response. Beaver Buzz, "Canada's Energy Drink," was produced and officially landed on store shelves in June of 2005.
Co-founder, James Drayson, in front of a 7-11 during launch week in June, 2005.
The first production run of Beaver Buzz Citrus. June 2005.
It's no surprise that Beaver Buzz quickly caught on with consumers. Now, two decades later, fiercely loyal fans make the "Buzz Nation" as strong as ever.
Beaver Buzz is a second-generation legacy brand with vocal, passionate consumers across Canada and the USA. Its proven longevity can be attributed to its Canadian identity, import status to our American friends, edgy brand personality, great taste profiles, and real energy efficacy. Beaver Buzz is proud to be the #1 independent
energy drink brand in Canada.
"Canada's Energy Drink" Beaver Buzz—it's not just good, it's Dam Good.
From the Archives
Shop All Flavours
Available in 5 great tasting, 100% Cane Sugar based flavours.